Consumer Tips

Domain Names

WHAT'S DOT AND WHAT'S NOT: DOMAIN NAME REGISTRATION SCAMS

What's in a name? Plenty, if you want to register a website. A new scam is targeting would-be website owners by offering the opportunity to pre-register new top level domain names. Domain names, such as ftc.gov, are the unique terms that enable Internet users to locate a specific website. The top level domain is the final extension, such as .com or .org.

According to the Federal Trade Commission (FTC), the United States' consumer protection agency, scam artists are taking advantage of the news that the Internet Corporation for Assigned Names and Numbers (ICANN) has made new top level domains available to the public. The new top level domains are .aero, .biz, .coop, .info, .museum, .name, and .pro.

The FTC says consumers are getting fax and email solicitations that offer a chance at a new top level domain name, for a fee, as soon as it becomes available. Some registration services are guaranteeing new top level domain names or promising preferential treatment in the registration process. But, the agency cautions, these offers may be misleading.

The FTC advises consumers to protect themselves by:

1. Avoiding any domain name pre-registration service that guarantees particular top level domain names or preferential treatment in the assignment of new top level domain names.

2. Avoiding doing business with people who send unsolicited faxes regardless of the offer.

3. Staying on top of the news about top level domain names at the ICANN website, www.icann.org.