Charity/business Marketing Schemes
For your information the BBB advises that charity-business marketing arrangements, in which charities receive a portion of the sales of a business' commercial product, are becoming more popular.
THE FOLLOWING ARE QUESTIONS THAT MAY PROVE USEFUL TO YOU IN SIZING UP A CHARITY-BUSINESS MARKETING CAMPAIGN:
- If a portion of the sales price is going to the charity, how much is it exactly? Is the maximum possible contribution to the charity "capped" at a certain level? If this is a worthwhile charity, would it make more sense to contribute a larger sum to it directly?
- Is the full name of the charity indicated in the advertisement? Is an address or telephone number provided if someone wants more information about the charity or the promotional partnership?
- How long will the campaign last? Will your purchase be made in time to benefit the charity?
- If there is more than one charity involved in the promotion, how will the funds be distributed?
- What are your plans for donating to charities this year? How does this opportunity fit into your plans? Are there other charities you should be thinking about instead?
- Do you want to purchase this particular item for any other reason? Will you be able to use it?
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